How to take inspiration from Gen Z for a bright and beautiful home
‘Fearless’ Zoomers make the most of neon, nostalgia and natural materials
Every generation brings something new to the party. Most recently, Gen Z is finding its design wings. Loosely defined as people born between 1995 and 2010, Zoomers are the first true digital natives. Raised by the internet, they’re less creeped out by digital marketing than the rest of us. They know how to make it work for them. According to a McKinsey survey of 2018, Gen Z is motivated by a search for authenticity: “This generates greater freedom of expression and openness to understanding different kinds of people”.